Inverto continues ambitious growth course and presents new brand identity

LONDON, January 29, 2025 – Geopolitical changes, volatile supply chains and increasing cost pressure: Inverto’s consulting services have been in high demand in recent years. The subsidiary of the Boston Consulting Group (BCG), which specializes in procurement and supply chain management, is therefore setting itself ambitious growth targets in its 25th year of existence. A completely revamped brand image is intended to underline this. “Our new look is more than just a logo refresh. As we expand into new regions, it is important to create a consistent identity that resonates with both customers and potential employees around the world.” says Daniel Weise, CEO of Inverto.

Inverto was founded in Cologne (Germany) in 2000 and can look back on a quarter of a century of growth. The company has been part of the strategy consultancy BCG since 2017. During this time, the number of employees has increased fivefold, and the number of locations has tripled. New offices were added last year in Chicago (USA), Kuala Lumpur (Malaysia), Jakarta (Indonesia) and Zurich (Switzerland). Further office openings are planned for 2025. With its new brand identity, Inverto is underlining its global focus and close connection to BCG.

Inverto: Global presence in response to increasing demand

Procurement and supply chain management play a crucial role in uncertain macroeconomic times. CEO Daniel Weise is correspondingly confident with regard to the challenging expansion course: “We not only support companies with strategies that create long-term competitive advantages, but also very specifically in their implementation. We find the right balance between cost focus, risk minimization, innovative ability, quality standards and sustainability for every customer – and have been doing so for 25 years.” The ability to offer customers end-to-end solutions, combined with specialized knowledge, our own supplier and price databases and access to the BCG ecosystem, is a decisive competitive advantage.

This also applies to the diverse talents at Inverto: “Above all, our employees are the decisive factor for success,” says Weise. The new brand identity is therefore also emblematic of the company’s values and value proposition. Inverto always aims to offer talented people the opportunity to realize their ambitions, Weise emphasizes.

Visual Rebranding: An invitation to rediscover Inverto

Laura McCracken, Global Marketing Director of Inverto, says: “The new brand is an invitation to rediscover Inverto. It takes our DNA into the future and represents the promise to continue to provide the best possible support for our customers’ success.”

Designed to perform across digital and analog channels, the new brand leverages bright and bold colors to energize and inspire. A new element of the identity is the “O”, a symbol of unity, togetherness, and strength. The “O” represents the synergy between Inverto and their clients, Inverto as a part of BCG, and the connection to the company’s employees. At the same time, the new vibrant colors symbolize the bond with BCG: closely related and harmonized, but not the same.