It is now as important as ever for companies to streamline their operations and drastically cut costs to protect turnover and ensure survival.
Emerging stronger
FROM THE CRISIS
Politicians and thought leaders have been preaching it for a while: after the pandemic, the economy needs a fresh start. The first virtual World Economic Forum being held under the title “The Great Reset” is an example of this. But the new start can only succeed if companies set out sustainable cost management measures. A tour de force that the future of many companies rests on.
The pictures that went viral around the world were astonishing yet frightening at the same time. Planes parked in hangars or on the tarmac. Freight trains halted at stations. And from a bird’s eye view, the world’s oceans looked in some places like a game of Battleships: row upon row of them, anchored in ports across this planet.
The months of standstill and lockdown have led to some bizarre situations. What can an airline do if it is not allowed to fly? What can a factory do if it cannot produce anything because it is missing parts that it normally sources from all over the world? What can a restaurant do if no guests are allowed to dine?
For many companies, this phase has been an economic disaster. For others, it has meant watching from the sidelines, hoping that their industry will not be impacted next. In either case, it is now as important as ever for companies to streamline their operations and drastically cut costs to protect turnover as well as margins.
Determine and leverage your own position
The pandemic has impacted different industries in different ways. On the one hand, there are industries such as aviation, tourism, and gastronomy, which are suffering extremely from lockdown after lockdown. They depend on cutting costs quickly to survive the current phase reasonably unscathed. To make a ‘fresh start’ and be well equipped for the long-term, they need to implement both immediate measures (see step 2) and a sustainable strategy that must be continuously reviewed.
The winners of the crisis, on the other hand, include tech companies that are profiting from the home office boom, the food delivery trade and, to a certain extent, the automotive industry, which has proven through professional structures that even a difficult market can be mastered during the crisis. The automotive sector came through the crisis relatively well, because supply chains are already very transparent and companies can control not only suppliers but also sub-suppliers. Such professional structures and transparent information help to react quickly and effectively to a changing market situation and to avert possible crises through good risk management.
Similar reasoning applies toward the supply-base of each company, which also includes winners and losers from the current situation, and where the market situation has changed extremely quickly in some industries. While 2020 saw opportunities for reducing supplier prices in many areas for those who could provide a stable demand, the opposite has also been true in some categories in the beginning of 2021. Recent examples include spikes in steel and other raw materials, container freight, and packaging, as parts of the economy rebound, while supply is slow to catch up to previous levels.
Ensuring an agile procurement department is key, acting on opportunities when they arise and protecting the business from increasing costs and supply disruptions when and where demand outweighs supply.
It is now as important as ever for companies to streamline their operations and drastically cut costs to protect turnover and ensure survival.
„We prepared the current annual reviews strategically and used them to strengthen the partnership with our suppliers. In addition to prices and quality, the main focus was on the further development of our product portfolio and the use of innovative materials. This and the fact that we can offer our partners security despite the crisis ultimately also had a positive impact on cost structures.“
Maryne Lemvik CEO, Skanem AS
Managing demand and implementing immediate measures
Demand structures have changed massively due to the crisis, especially indirectly. Under the current conditions, IT departments in many companies, for example, have had to spend more to ensure their digital infrastructure fully supports working from home. Conversely, travel costs have dropped massively. In marketing, on the other hand, larger in-person events have been cancelled, but the costs for online communication have risen.
In addition to such involuntary changes in operations and the associated costs, the crisis has forced many companies to implement budget cuts and spending freezes across the board to protect the core business. As the economy begins to recover, opening such budgets may seem reasonable, however this risks missing opportunities to stabilize costs at a more competitive level.
Many departments have had to question current practices and demands on suppliers, identifying ways to reduce requirements, volumes, or insource. As an example, budgets for printed sales materials went down in the pandemic, and now this is an excellent opportunity to cement the shift to digital, rather than fall back into old habits.
A company-wide re-evaluation of demand management should take into account the latest shifts in operations and customer behavior, as well as the best current view of the rebound for the company’s market. Based on this, budgets should be re-distributed within the company, with the ambition to stabilize them between historical and lockdown levels.
The decisive factor here is to not leave this solely to the specialist departments such as IT, or the line business. Procurement can help identify concrete potentials for cost reduction and define measures to accomplish that. The best results will be achieved by combining reasonable top-down budget revisions, with a mandate for procurement to facilitate demand management exercises in relevant departments.
4–6 h flights: Premium Economy instead of Business Class
Order of big mobile phone plan has to be approved by department manager
Replacement of mobile phones after 3 instead of 2 years
Back office: 3 GB
Field service: 5 GB
Re-evaluate your long-term supply strategy
Once the tactical situation is under control in terms of reallocating budgets, optimizing prices with current suppliers, and ensuring stable supply, it’s time to look ahead at your long-term supply set-up. Disruptions in supply chains such as steel and logistics have shown which suppliers hold firm under pressure and which ones don’t, as well as which suppliers prioritize your business or not.
Many European packaging producers have recently been prioritizing customers buying high-end products, cherry-picking to enhance margins while consumers order increasingly online. Revelations such as these have been painful for many companies and have taken up a lot of energy over the past year. But as supply and demand catch up with each other in various industries over the coming quarters, it’s also time to broaden the perspective and think long-term based on the latest learnings. Procurement should analyze the current situation together with other departments in the company, such as logistics, production, finance and the specialist departments.
The pandemic has made it clear like never before that processes in the company are interlinked and that a stable supply chain is at least as important as cost-effective procurement. In some areas, this will mean spreading supply among more suppliers and countries to lower risks, while in others, spending may need to be consolidated.
After the pandemic, companies cannot simply dust off the plans for 2020 and pick up where they left off. The past year has speeded up several pre-existing mega-trends, such as remote working and sustainability. As a result, the demands on products and suppliers are also changing, which calls for multiple fundamental changes for companies if they want to survive in the future.
As an example, companies should dovetail procurement and product development more closely. The earlier procurement knows which innovations the product development team is planning, the better it can take this into account when looking for a suitable supplier and thus reduce costs. And involving the right suppliers at an early stage of product development can shortcut finding cost-efficient solutions.
This is also a good time for CPOs and CFOs to reflect on the overall strategy, targets, and measurements for the procurement departments. Some of the recent lessons could be built into steering procurement’s function and potentially the operating model vis-à-vis the business. The case for looking beyond savings and also accounting for total costs, supply chain security, risk exposure, and sustainability is as strong as ever. And ensuring these targets are mirrored in production and supply chain, for example, can help smoothen transitions between suppliers.
Optimizing costs throughout the supply chain in the long-term
Having set the long-term strategy, now you have to find the actual solutions, changes, and so on. The factors impacting the success of operational procurement are endless, but there are four which should apply to most companies.
Transparency is fundamental
Transparency in the supply chain is currently the most important factor. It allows companies to plan better and possibly even reduce costs they didn’t even know about. Digital data pools make it possible not only to trace the supply chain, but even to control it. Let’s look at one example: a large furniture maker purchases risers from one supplier. Procurement does not simply order them, but has also contracted tier 2 suppliers to supply edges, cardboard, and foils to the risers supplier. Orders are sent by the furniture company to both the tier 1 and tier 2 supplier at the same time.
During the last oil crash, many companies were persuaded by their suppliers that the savings would arrive later and settled for smaller price reductions, even though they could have secured more. This means it’s a good year for granules manufacturers – at the expense of customers.
Suppliers have a tendency to cite rising indices in times of increases, but keep silent when they are falling. Adopting a long-term perspective can balance the situation, as can digging into the specific circumstances of the supplier.
Labor costs are sometimes cited as a reason for pushing through price increases. This can look plausible based on country indices, but the supplier’s specific situation may tell a different story, e.g. if they change the skill level of employees or shift their mix of permanent versus temporary workers. Companies that keep an eye on the relevant data and are willing to dig into their suppliers’ annual accounts and other indicators can achieve a better negotiating position. Because knowledge is power. Digital solutions can help in this regard, such as a common approach for modeling suppliers‘ cost developments, based on raw material developments, energy, labor costs etc.
Adopting a long-term perspective can balance the situation, as can digging into the specific circumstances of the supplier.
Since the pandemic began, the downside of low-cost, but possibly long and vulnerable supply chains has made itself painfully clear. A fledgling electronics manufacturer previously sourced a large proportion of its parts from China, which was initially cost-effective. Considering the long supply route, some variability in quality, but primarily the uncertainty of sourcing from only one supplier, the company has since decided on a dual-source solution, with new suppliers in Eastern Europe. This has stabilized the supply chain, put the company in a better negotiating position with other suppliers, and had a positive side effect: not only is the new production currently more cost-effective considering landed cost, but the new supplier also actively plays a part in product development.
Introduce new negotiation strategies
When it comes to procurement, the pandemic has once again underscored how important it is to engage in regular exchange with your own suppliers. Provided there is a high degree of transparency, both the winners and losers of the crisis can significantly improve their cost base and supply security. Procurement should see its own position as a strength. If, for example, retailers can guarantee their suppliers a certain level of demand or even increased sales, this can be mutually beneficial and will definitely be reflected in cost savings.
In addition to classic negotiations, auctions in particular are becoming increasingly important in times of remote working. They were sometimes frowned upon, unpopular or not accepted by suppliers in years gone by. In practice, however, it has been shown that companies that conduct auctions can save a lot of money. They also reduce the amount of time and travel costs spent on negotiations, and shorten the timeline to close a deal. The key is to do the proper preliminary work to ensure that the price is the final variable left to be closed, avoiding any potential counter-sourcing situation further down the line.
Here’s a real-world example: a leading chemical company has achieved total savings of almost 7% through auctions compared to the traditional negotiation method. In other categories, savings can be as high as 40%, always depending on the number and density of suppliers.
An extended form of auction is a so-called “Suppliers’ Day”. Instead of negotiating individually with suppliers, a Dutch healthcare company met with its suppliers on one day to explore potential cost savings. The product, which had risen sharply in price due to the pandemic, would have been too expensive in the long run. By negotiating simultaneously, the company wisely created a fair real-time situation in which suppliers had to react quickly in order to compete. This led to considerable savings.
Sustainable results through regular follow-up and controlling
Even the best measures need to be reviewed regularly. Companies should frequently monitor and control its activities after implementation. In addition to regular supplier contact, procurement needs to stay close to the line and specialist departments. By following up performance and development activities, as well as re-negotiating, significant added value can be unlocked in the long-term.
Dr. Ralf Moldenhauer is a Managing Director and Senior Partner at BCG. He supports companies when restructuring and helps them to become more competitive. In this interview he discusses the best way forward for companies during the coronavirus pandemic and what that has to do with a North Star.
The IMF is already predicting setbacks for the global economy, with many countries still in the middle of a lockdown. What main problems are companies facing?
That varies from sector to sector. The automotive industry and its suppliers are doing much better in the second lockdown than in the first, for example, while sectors like retail, hospitality, and services have lost the bulk of their income. So, companies in these areas are having difficulty finding financing and counterfinancing for their current and noncurrent assets.
Does that mean companies can learn from the first lockdown?
Generally speaking, companies were far better prepared for the second wave than for the first. Back in April, many companies had no idea of how to plan their liquidity against the backdrop of such a crisis.
Cash management was the dominant topic on my projects. Now it’s about more strategic questions, like how to maintain our supply chain in the long-term. Right now, companies need to make sure that they can access their goods quickly once the lockdown is lifted—ideally without tying up too much capital.
You advise companies facing the challenge of completely restructuring. How exactly do you approach that?
Here at BCG, we break down the turnaround into two phases—the first phase is about making sure the company can survive in other words, liquidity management. In the short term, having access to financial resources is the sole focus. Companies don’t just become insolvent if they have negative equity or returns are poor; they have to declare insolvency if they are no longer able to finance or refinance themselves and their value creation.
Once this critical phase is over, the focus switches to becoming competitive; in other words, how companies can achieve good returns again in the long-term. In the current crisis, it’s also important that companies don’t simply look after themselves—the partners in the ecosystem needs to pull their weight. In an ideal situation, companies will reach separate agreements with each of their suppliers, which is why procurement also plays such an important role within the company. The objective of procurement is to communicate proactively, identify the current economic status of crucial suppliers, and find ways for the various parties to support each other. One potential strategy, for instance, could be to place an order and make an (partial) advance payment now but not purchase the goods until a later date, because these strategic suppliers will become vital once business picks up again.
In other words, everything is scrutinized first?
Exactly; nothing is sacred. On that point, far too many companies fall back on routine, whereas external consultants who step back and try to create necessary transparency can usually identify areas for improvement pretty quickly. Let’s say a department orders the same quantity of components month in, month out. The obvious question is whether they actually need that level of stock, as every penny counts in this phase, so it can make sense to run stocks down initially. Another example is recruitment: New appointments might have to be put on the backburner for a while under some circumstances.
Taking tough action right at the start is better for staff as well; there’s nothing worse for them than a turnaround that drags on and on for years. They’ll burn out and lose the will to actively support the transition.
How long does a turnaround like this normally take?
The actual restructuring takes place in the first year. The more steps a company works through in that period, the earlier it will achieve positive results. It has to implement 80% of the measures in the very first year, so that the effects are visible quickly. The second phase is then about looking further ahead, making the company competitive again in the long-term and setting overarching goals—we refer to that as a North Star.
A North Star?
Yes, it’s all about shaping the strategy and communicating it, so that everyone in the company can be guided by it. On the one hand, it’s important for motivating all the staff and, on the other hand, it’s important for the financiers as well—after all, they have to believe in the mission, too. Specifically, the company must define what its future business model will look like and where performance improvements are required.
That then determines the products it will offer in the future and what organizational structure makes sense. We use standard competitive returns to predict a target balance sheet and give a top-down definition of what cost components can be generated and where. Then we lay the groundwork step by step, so that the company is successful and stronger when it emerges from its turnaround.
Dr. Christoph Diermann is a Senior Project Manager at Inverto in Cologne. The procurement and supply chain specialist supports manufacturing companies from a range of industries with extensive optimization projects in procurement, production, and logistics.
Spring cleaning that can pay dividends
Many companies fail to organize their spare parts stock and either ignore or neglect key parameters for inventory management – even though structuring their spare parts management can save millions, as the following example from food production demonstrates.
There’s nothing glamorous about spare parts. Not only do they cost money and take up storage space, but their owners actively hope that they will never actually be needed. So it’s no wonder that many companies simply don’t pay any attention to spare parts management. What they fail to realize is that implementing a coherent system to record their spare parts stock, manage it in the long-term and adjust it to suit changing circumstances can deliver significant savings potential and efficiency gains. This can involve huge sums, even in mid-sized companies.
Spotting the problems on the balance sheet
The biggest problem in spare parts management is often the lack of an overview of what parts have been purchased and stored – as was the case at the major food producer in our example. Rather than one person in the company having overall responsibility, the managers at the individual production sites purchased the spare parts they required from different suppliers independently, without following a uniform standardization strategy. This resulted in spare parts with the same function but slightly different designs being stored in 30 locations across the six plants.
Although the company did record everything that was on the shelves, the overall system was rather informal and based on experience, instead of following a systematic plan. Once spare parts were purchased, the process was completed. But parts were not categorized by various criteria, even though this is essential for ongoing management of spare parts stock. This meant the food producer was also missing the opportunity to sort parts by criticality; in other words, how important they were for keeping production running smoothly, as a shortage of highly critical parts could bring the entire operation to a standstill.
Although the high number of storage locations is understandable – given that production managers want short distances between the machines and the spare parts they need – managing spare parts by location increased the variety of parts and, in turn, the costs in the long run. And naturally, stock levels mounted higher and higher. A glance at the company’s figures quickly identified the source of these inefficiencies. We linked the value of the spare parts in stock with the corresponding annual procurement volumes to give a rough comparison showing how many years’ worth of annual spare parts requirements were in stock. If this value is significantly greater than 1, then the company has more than a year’s worth in stock – which usually means there is potential for optimization. This information is a quick and easy way for companies to estimate the rough potential for reducing their inventory.
Getting your spare parts inventory in order
The first step is to identify the proportion of dead stock; the parts that are useless because the corresponding machines are no longer in use or parts that have been in storage for too long to be suitable for use. In total, this category was worth around 2,5 million euros.
The ideal stock level for each item depends on how often it is used, how easy it is to predict its use, and how important it is for production capability (criticality). Regular demand for wearing parts (maintenance parts) is typically easy to predict, so a comparatively low stock level is enough here. Items that fail without notice (repair parts) and that are critical for production capability, on the other hand, need to have higher stock levels. Optimizing stock levels here identified a further 4 million euros in potential savings.
Comparing the actual and target stock levels showed which items wouldn’t need to be ordered in the near future, as enough spare parts were in stock to cover the remaining run time for the corresponding systems. Procurement can be reduced or even halted for specific items until enough parts are drawn from stock to reduce inventory to target levels (cost avoidance). In tandem with that, the amount of capital tied in spare parts can be reduced on an ongoing basis.
How to achieve long-term results
As well as optimizing operational processes, it is important to implement lasting processes and work instructions, so that spare parts procurement is transparent and traceable in the long-term. This involves a certain amount of centralization of spare parts management, as achieving the desired results will be harder if each site continues to manage stock itself.
That shouldn’t be interpreted as unconditional support for centralization, however; having one central spare parts warehouse is often not the best solution for a company that has a high level of vertical manufacturing and operates a lot of different machines. A central warehouse typically only makes sense if a new plant is being planned, as implementing one retroactively is normally far too expensive. But the same or similar setups should already be managed centrally, so implementing virtual centralization for decentralized storage is an important step here. Simply bringing in “virtual pooling” reduced the inventory of standardized items used across locations by another 26%.
Centralizing how spare parts are ordered is another important step, as the fact that individual plants are no longer placing their own orders means there is no chance of them accidentally working against the overarching spare parts strategy. Implementing a new structure and assigning clear responsibilities enables staff to see what items are in stock and where they are held. They also now know when specific items have to be reordered for all storage locations and what quantities are required.
In addition, we have specified which parts should be used preferentially in the future and where they should be ordered from – in other words, a standardization strategy. Not something that was possible previously with 30 different storage locations, each with someone different in charge, with spare parts for the same machine purchased from different suppliers or even different manufacturers, making it impossible for the company to move parts between locations where necessary. Thanks to the new measures, the company is now in a stronger position to negotiate with suppliers, because it is placing orders in line with the standardization strategy and for larger quantities (as requirements are grouped centrally) delivering significant savings.
Reducing storage capacities has also freed up space that can be used to expand production capability and increase profit; yet another indirect positive effect of proper spare parts management.
Conclusion: Continuity is critical
The final step in projects involving spare parts management is to make sure that new mechanisms are embedded in the long-term. Falling back into old habits is often a danger when external parties bring in new ideas and then leave the company again after a certain period. In order to avoid this, we have defined strict processes and rules, and implemented a stringent and transparent monitoring system for inventory management, in addition to the setting up the spare parts strategy and determining ideal inventory levels.
Continuously following the procedure described here will identify dead stock and further inefficiencies at an early stage, to avoid stock levels gradually building up again.